Speciality Vietnamese coffee. Nothing like what you’ve had before

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Single-origin. Roasted in the UK.
Low acidity. No bitterness.
Sweet, balanced, and easy to drink.

The Robusta rebrand.
From commodity to speciality.

Our Story

Coffee is a story of people, place and progress. We partner with pioneering farmers across Vietnam to produce coffee that’s bold, expressive and forward thinking. Each partnership is built on shared respect for the land, for the craft and for the future.

Blending traditional cultivation with modern precision, we fuse past and present, East and West, to redefine what Vietnamese coffee can be. Through regenerative farming, experimental processing and small batch roasting, we’re building a new standard of quality and sustainability.

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Built from a different perspective

I grew up Vietnamese in London, always slightly between two worlds. Vietnamese coffee has been overlooked in the same way. New Breed is about redefining what Vietnamese coffee can be - and giving it the place it deserves.

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Our Range

Find your brew

Not sure where to start? Our brew guides break down recipes, ratios and routines so you can dial in Vietnamese coffee your way, from first cup to final pour.

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